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What to include in a saas explainer video: the short answer
Open with the problem, show the product solving it in under a minute, name one result and end with a single call to action. Keep the Arabic and English versions consistent.
Software is hard to explain in a sentence and hard to show in a screenshot. That is why an animated explainer is one of the most effective assets a SaaS company can have. It lets a visitor understand your product in under a minute, before they read a feature list or book a demo.
We make motion graphic videos in Arabic and English for software companies and startups. This guide covers what to include, how long it should be and where to use it.
What a SaaS explainer video should include
- The problem (first 5 to 10 seconds). Start with the pain your customer feels, in their words. Do not start with your logo.
- The solution. Show your product as the answer, using one clear idea rather than every feature.
- How it works. Three simple steps, animated from your real interface.
- The result. What changes for the customer: time saved, fewer errors, more bookings, clearer reporting.
- Proof. A real number, a customer type or a short testimonial, if you have one you can verify.
- One call to action. Book a demo, start a free trial or chat on WhatsApp. Pick one.
The best length
| Where it plays | Typical length |
|---|---|
| Homepage hero film | 15 to 30 seconds, looping and silent |
| Explainer on a landing page | 45 to 90 seconds |
| Meta Ads and Reels | 15 to 30 seconds, vertical 9:16 |
| Feature launch | 20 to 45 seconds |
Make one main video, then cut shorter versions from it. Planning the formats at the start is cheaper than re-editing later.
Design it to work without sound
Many people watch on their phones with sound off. Use short on-screen text, clear motion and subtitles, then add voice-over and music for people who listen. Our own homepage film plays muted and still tells the story in 18 seconds, in both Arabic and English.
Arabic and English for Saudi Arabia
Saudi buyers react to Arabic that sounds like them. Write the Arabic script in Saudi dialect, then rebuild the layout right to left, so text, arrows and progress move in the natural direction. Keep product names and interface labels in the language your product actually uses. See both versions of our film on the motion graphic video service page.
Where to use it
- Homepage hero: a short loop that explains the product while people read.
- Landing pages: a longer explainer above the sign-up form.
- Onboarding emails and in-app tips: short feature videos that reduce support questions.
- Paid social: vertical cuts for Instagram and Snapchat ads. See our Meta Ads guide for Saudi Arabia.
- Sales calls: a 60-second video that prepares prospects before a demo.
Get it found on Google
A video helps SEO when it is easy for Google to understand. Put it on a page with a clear title and written explanation, add VideoObject structured data, provide a thumbnail and keep the page fast by loading the video only when it is visible. Our SEO and GEO team sets this up so your video can appear in search results and help AI assistants understand your product.
How to measure it
- Demo requests and trial sign-ups from pages with the video, compared with pages without it.
- Cost per enquiry on video ads, compared with static ads.
- Watch time and the point where people stop watching, so you can shorten or reorder scenes.
Common mistakes
- Listing every feature instead of one clear promise.
- Spending the first 20 seconds on the company history.
- Using stock screens that do not match the real product.
- Translating Arabic from English and leaving the layout left to right.
- Publishing the video without a call to action or tracking.
Ready to explain your product in under a minute? Send us your brief, or see what to expect on cost in our motion graphic video pricing guide, and compare options in how to choose a motion graphics agency.
Sources and further reading
Related reading
Written by Mahmoud Samir
Digital marketing specialist at BrightSeen
I help businesses in Saudi Arabia and the USA get found on Google and ChatGPT, and turn Google, Instagram and Meta ads into real customers. I write in plain words, and I update my articles when things change.
Frequently asked questions
How long should a SaaS explainer video be?
Between 30 and 90 seconds for a landing page, 15 to 30 seconds for the homepage hero and for ads. Make one main video and cut shorter versions from it.
What to include in a SaaS explainer video?
What to include in a SaaS explainer video: the problem you solve, your real product interface animated, one clear benefit per scene, on-screen text that works without sound, proof you can verify and one call to action. Keep it between 30 and 90 seconds.
Explain what to include in a SaaS explainer video step by step?
Step by step: 1) state the problem in the first seconds, 2) show your real interface, 3) explain the benefit in plain words, 4) add captions for silent viewing, 5) end with one call to action. That is what to include in a SaaS explainer video that earns demos.
Should I make a SaaS video in Arabic and English?
If you sell in Saudi Arabia, yes, an Arabic and English version is worth making. Write the Arabic for a Gulf audience rather than translating word for word, and design it right to left so the layout, text and movement feel native to Arabic viewers.
Where should I use an explainer video?
Use your explainer video on your homepage, landing pages, onboarding emails, Meta Ads, Instagram Reels and sales calls. Placing it where visitors decide whether to book a demo or start a trial gives it the most impact, and shorter cut-downs work well on social platforms.
How do I measure whether the video works?
Compare demo requests and trial sign-ups on pages with the video against pages without it, check the cost per enquiry on video ads, and review where viewers stop watching. Those three signals show whether the video persuades people or whether the script and opening need improvement.
