Digital Marketing Specialist

Mahmoud Mohamed Samir

Digital marketing specialist with 5+ years of experience in SEO, AI search visibility (GEO), Meta Ads and websites, and a European Master's in Marketing.

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SEO
GEO (AI search)
Meta Ads
Websites

Articles and guides

Hand holding a clipboard checklist for a website launch in the UAE

Websites
UAE

The UAE website launch guide: build a bilingual site that wins enquiries

Plan, build and launch a UAE website that ranks on Google, gets quoted by AI and turns visitors into WhatsApp enquiries, with a 30-point checklist.

Guide · 4 min readRead the guide →

Tidy workspace with laptop and keyboard ready for a website launch in Saudi Arabia

Websites
Saudi Arabia

The Saudi website launch guide: build a bilingual site that ranks and converts

Plan, build and launch a bilingual Saudi website that ranks on Google, gets quoted by AI and turns visitors into WhatsApp leads, with a 30-point checklist.

Guide · 4 min readRead the guide →

Smartphone and espresso on a desk for Meta Ads in the UAE

Meta Ads
UAE

The Meta Ads guide for UAE businesses: audiences, tracking and the UAE calendar

Plan, track and scale Meta Ads in the UAE: audiences by language and emirate, goals that convert, the UAE calendar, a 20-point checklist and a 90-day plan.

Guide · 3 min readRead the guide →

Hands holding a smartphone with social media for Meta Ads in Saudi Arabia

Meta Ads
Saudi Arabia

The Meta Ads guide for Saudi businesses: setup, campaigns, tracking and calendar

Set up Meta Ads in Saudi Arabia the right way: tracking, campaign structure, Saudi Arabic creative, the seasonal calendar, a 20-point checklist and a 90-day plan.

Guide · 4 min readRead the guide →

Laptop showing Google Analytics charts for SEO and GEO in the UAE

SEO & GEO
UAE

The UAE SEO and GEO guide: rank in Dubai and Abu Dhabi and appear in AI answers

A step-by-step plan for UAE businesses to rank on Google and Maps and get named by ChatGPT and Google AI, with a 25-point checklist and a 90-day plan.

Guide · 4 min readRead the guide →

Website wireframe sketch on paper for a Dubai website design checklist

Websites
UAE

Website design in Dubai: 12 things a UAE business website needs to rank and convert

The 12 things we build into every UAE business website, from bilingual RTL design and AED pricing to WhatsApp, tracking and data protection.

Article · 7 min readRead the article →

Laptop showing website code for a comparison of website design platforms in Saudi Arabia

Websites
Saudi Arabia

Website design in Saudi Arabia: WordPress, Webflow, Shopify or Salla?

How to choose the right platform for a Saudi website or store, and what every Saudi site needs: Arabic RTL, speed, WhatsApp, tracking and PDPL.

Article · 7 min readRead the article →

Instagram on a phone beside a notebook on a marketing desk

Meta Ads
UAE

Meta Ads in Dubai and the UAE: a practical Instagram and Facebook ads playbook

How to split UAE audiences by language and emirate, use the UAE calendar, and turn Instagram ads into WhatsApp enquiries.

Article · 7 min readRead the article →

Hands texting on a smartphone, representing WhatsApp leads from Meta Ads

Meta Ads
Saudi Arabia

Meta Ads in Saudi Arabia: how to get WhatsApp enquiries from Instagram at a low cost

The goals, structure, tracking and seasonal calendar we use to turn Instagram and Facebook ads into WhatsApp enquiries in Saudi Arabia.

Article · 7 min readRead the article →

High-rise buildings in Dubai city for SEO in the UAE

SEO & GEO
UAE

SEO in Dubai and the UAE: how to rank on Google and get recommended by AI

How UAE customers search in English and Arabic, and 8 steps to rank in Dubai and Abu Dhabi and get named by ChatGPT and Google AI.

Article · 8 min readRead the article →

SEO & GEO
Meta Ads
Saudi Arabia

The clinic marketing guide for Saudi Arabia: SEO, GEO and Meta Ads

How clinics in Saudi Arabia win patients from Google Maps, Google search, ChatGPT and Instagram, with a 30-point checklist and a 90-day plan.

Guide · 5 min readRead the guide →

White humanoid robot representing AI assistants like ChatGPT recommending businesses

SEO & GEO
Saudi Arabia

How to get your business recommended by ChatGPT in Saudi Arabia

How ChatGPT chooses which businesses to recommend, and the 9 steps we used to take a new clinic to the first answer on ChatGPT in four months.

Article · 7 min readRead the article →