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How to make an explainer video for a saudi startup: the short answer
To make an explainer video for a Saudi startup, define one customer problem, write a short script in natural Arabic, plan simple animated scenes that show the product in use, record a clean voiceover and end with one clear call to action. Keep it near 60 to 90 seconds.
A good explainer helps investors, customers and partners understand your startup in a minute. These steps keep the process simple.
1. Define the problem and the viewer
Write one sentence: who has what problem. Everything in the video serves that sentence.
2. Write the script
Use the pattern problem, solution, how it works, result, action. Keep it near 150 words for a minute and read it aloud.
3. Choose the Arabic style
Natural Saudi-friendly Arabic is more trusted than stiff formal language. If you also target international clients, make a second version in English.
4. Storyboard simple scenes
Show the product screen or service in use. Avoid cramming features into each scene.
5. Voice, sound and captions
Record clean audio, add subtle sound design and right-to-left captions.
6. End with one action
Book a demo, try the product or message you on WhatsApp. One action converts better than three.
7. Reuse it
Place it on the homepage, in your pitch deck and cut it into short reels. See our SaaS explainer guide and the cost guide.
Common mistakes in startup explainers
Startups often explain how the product works before saying what problem it solves. Others try to include every feature, so the video runs long and the message blurs. Some skip the Arabic version, even though the buyer or investor may prefer to watch in Arabic.
- Start with the problem your customer already feels.
- Show only the two or three features that matter most.
- Make an Arabic version, not just subtitles on an English one.
- End with one next step: demo, trial or contact.
A simple example
A Riyadh logistics startup opens with a delayed delivery, shows how its app tracks the shipment, then ends with a request for a demo. The script is about a hundred and fifty words, and the whole video stays short and focused.
What to do next
Write the problem, the solution and the action in one sentence each. Those three lines are your outline. To plan its length, read how long an explainer video should be.
See how we work on our Motion graphic videos service, or send us your goal and we will suggest the next step.
Sources and further reading
Related reading
Written by Mahmoud Samir
Digital marketing specialist at BrightSeen
I help businesses in Saudi Arabia and the USA get found on Google and ChatGPT, and turn Google, Instagram and Meta ads into real customers. I write in plain words, and I update my articles when things change.
Frequently asked questions
How to make an explainer video for a Saudi startup?
To make an explainer video for a Saudi startup, define one customer problem, write a short Arabic script, plan simple scenes that show the product solving it, record clean voiceover and finish with one clear call to action. Keep the whole story focused on a single message.
How long should a startup explainer be?
Around 60 to 90 seconds works for most startups. That is long enough to show the problem, the product and the result, and short enough to hold attention on social media, your homepage and in pitch meetings.
Should it be Arabic or English?
Use natural Arabic for Saudi customers, because it builds trust and understanding faster, and add an English version when you also target international customers, investors or partners. Keep the story and scenes the same so both versions stay consistent.
Where do I use the video?
Use it on your homepage, in your pitch deck, on social media and in ads. Cut shorter versions of 15 to 30 seconds for social platforms, and keep the full version for your website and investor or customer presentations.
