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How to advertise on google in saudi arabia: the short answer
Set a goal, research the keywords people search in Arabic and English, write ads that match each search, send clicks to a fast landing page, install conversion tracking, then optimise every week by cost per enquiry.
Many owners in Saudi Arabia want to advertise on Google but do not know where to begin. The Google Ads screen offers dozens of options, and the default settings are not always the best ones for your business. This guide walks through the steps in the order we use for new accounts. If you would rather have specialists run it, see our Google Ads management service for clinics and businesses in Saudi Arabia.
Step by step: how to advertise on Google
- Choose one goal. Calls, form enquiries, WhatsApp messages or bookings. One clear goal makes every other decision easier.
- Set up tracking first. Install the Google tag and GA4 and track calls, forms and WhatsApp clicks as conversions. Without this, Google cannot learn who your best customers are.
- Research keywords in Arabic and English. List what people type when they are ready to act, such as “dental implants Riyadh”, and group them by service.
- Build a Search campaign. Choose your city, language and daily budget. Keep one service per campaign so budget is not spread thin.
- Write ads and extensions. Put the service, the city and one reason to choose you in the headline. Add call, location and WhatsApp extensions.
- Send clicks to a matching page. The page should repeat the promise in the ad and make the next step obvious. See our website design service.
Which campaign type to start with
| Campaign | Best for | Start with it? |
|---|---|---|
| Search | People searching for your service right now | Yes, for almost every business |
| Local and Maps | Clinics, studios and shops with a visit-based service | Add when you have a location |
| Performance Max | Reaching more people across Google once tracking works | After Search has data |
| YouTube and Display | Awareness and remarketing | Later, with a video such as a motion graphic video |
Mistakes that waste budget
- Using only broad keywords with no negative keywords.
- Targeting a whole country when you serve one city.
- Sending every ad to the homepage.
- Judging the campaign on clicks instead of enquiries.
- Changing settings every day before Google has data.
What to check each week
- The search terms report, to add negative keywords.
- Cost per enquiry for each campaign.
- Which ads and keywords bring real enquiries.
- That tracking still records calls and forms.
Ads are fast, while SEO and GEO build lasting visibility, so plan both. To budget, read what Google Ads costs in Saudi Arabia. To hand it over, see our Google Ads management or contact us.
Sources and further reading
Related reading
Written by Mahmoud Samir
Digital marketing specialist at BrightSeen
I help businesses in Saudi Arabia and the USA get found on Google and ChatGPT, and turn Google, Instagram and Meta ads into real customers. I write in plain words, and I update my articles when things change.
Frequently asked questions
How do I advertise on Google in Saudi Arabia?
Choose one goal, set up conversion tracking, research Arabic and English keywords, build a Search campaign for one service and city, write matching ads and send clicks to a matching page.
How to advertise on google in saudi arabia?
How to advertise on google in saudi arabia: choose one goal, set up conversion tracking, research the Arabic and English keywords your customers use, build a Search campaign with a clear landing page, and set a daily budget you can sustain. Review search terms weekly and add negatives to avoid wasted spend.
Explain how to advertise on google in saudi arabia step by step
Step by step, how to advertise on google in saudi arabia: create your Google Ads account, define the goal, install conversion tracking, research keywords, write ads that match the search, send clicks to a matching page, and review results weekly. BrightSeen can set this up and manage it if you prefer.
Which Google Ads campaign should I start with?
Start with a Search campaign, because it reaches people who are already looking for your service. Add Google Maps ads, Performance Max or YouTube later, once Search is tracking conversions properly and you know which keywords and ads bring real enquiries.
How much should I spend per day?
Start from the value of one customer and work back to the number of enquiries you need, then set a daily budget that can deliver them. Begin small, learn for a few weeks, and then increase spend on the campaigns that bring real enquiries.
Do I need a website to advertise on Google?
You need a page to send clicks to, and it does not have to be a full website. A focused page that matches the ad and makes contacting you easy converts far better than a generic homepage, so the landing page matters as much as the ad.
Can I run Google Ads in Arabic?
Yes. Arabic keywords and natural Arabic ad copy often reach customers that English-only campaigns miss, especially for local services in Saudi Arabia. Send Arabic ads to an Arabic landing page so the language stays consistent from search to enquiry.
